Plastream Brand Design | Visual Identity & Website Design

Plastream manufactures and distributes the next generation of turnkey pipe production machinery. A division of Rib Loc Australia and sister company of Caliber Pipelines, located in Adelaide Australia.

Alex provided Creative Direction for the Plastream Brand Design including Visual Identity Design and Corporate Colour Direction. She was also Senior Art Director / Director of New Media for the Design and Development of the Plastream Website.

The open brief called for the design of a new Visual Identity incorporating the use of the pipe.

Solution

Alex set about visualising a new look-and-feel for the Brand inspired by the abstract patterns within the pipeline and using bold colour differentiation. The final design incorporates dimensionalising the pipeline in to a series of segments.

The result – an award winning Identity & Website Design that launched the Plastream Brand into the European market.