Careermangoe Brand Strategy & Design

Careermangoe provides career strategy, job search skills, mentoring & training, with exclusive programs for international students & migrants seeking to successfully launch their career in Australia.

Careermangoe commissioned Sono Advertising to create a distinct brand that successfully differentiated it from competitors. The challenge was to create a vibrant brand that would appeal to a range of nationalities and backgrounds while reflecting the company’s experience and knowledge.

Solution

The key component of the Careermangoe brand strategy is to communicate a powerful brand message of trust, experience and achieving results.

The Mark visually illustrates the individual journey taken through their cultural integration program. The colours reflect their diverse backgrounds whilst the transparency overlaps symbolise integration into Australian culture.

The die-cut business cards further strengthen the brand image and are flexible to the organisations growth into specialty branches with each branch reflected in a unique colour.

The “Corporate Savvy” communication tone visually communicates the brand experience and appeals to the target market. The website utilises three random background images to portray a selection of nationalities and keep the single-page site fresh. While the Speech Bubbles reflect the exchange of information and knowledge, advice and ideas communicated between Careermangoe and the client.