Advertising
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Art Gallery Exhibition Campaign
The Art Gallery of South Australia is the State’s premier visual arts institution. It is custodian of the State’s public collection of 45,000 works of art, which is one of the largest and finest in the country and is South Australia’s single most valuable asset. Marketing Objectives The major marketing goals were to promote the Rupert Bunny Exhibition and encourage people to visit and participate in the Gallery’s programs. Solution The first step as Design Partner for the Art Gallery of South Australia (AGSA) and establishing an Exhibition Campaign direction, included an audit and review of existing marketing collateral & development of new creative. Once a strong Brand Presence was…
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Art Gallery Advertising Campaign
The Adelaide Festival of Arts ‘Northern Lights’ is one of the most popular events of the Adelaide Festival where all historic building facades in the North Terrace precinct are illuminated with a kaleidoscope of projected images. During the Northern Lights event, the Art Gallery of South Australia would be open for twilight tours and a chance to experience the Gallery in a ‘whole new light’. The brief was to design an Advertising Campaign promoting the South Australian Art Gallery open and ‘Uplate’ in the evenings. The Environmental Signage would need to be vibrant enough to attract attention during this spectacular event. Solution Alex identified the direction and pathway for the…
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Adelaide Oval Flash Banner
Westminster School is an Early Learning to Year 12, co-educational, Uniting Church, day and boarding School. Around 1200 students attend our School. Westminster is set on 23 spacious hectares in Marion, a suburb southwest of the City of Adelaide. Since it was established in 1961, Westminster has become one of South Australia. Westminster School was undertaking a program to expand its online presence, exploring and implementing new and improved ways to communicate with the many segments of its Community. Sono Advertising was commissioned to create an Environmental Flash Banner appearing throughout the AFL season for all Adelaide Crows home games. The brief was to create a Environmental Flash Banner that…
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Butterfly Foundation Visual Identity
Butterfly Foundation is a a leading national voice in supporting the needs of all people affected by eating disorders and negative body image – a person with the illness, their family and their friends. Butterfly highlights the realities of seeking treatment for recovery, and advocates for improved services from both government and independent sources. The Butterfly Foundation commissioned Sono Advertising to create a distinct Visual Identity (logo) for The Chrysalis Ball – a major event for Butterfly to raise awareness as well as funds. The brief called for the Logo to incorporate the existing Umbrella Brand Visual Identity. Solution The new Visual Identity focuses on the emergence of the butterfly…
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Careermangoe Brand Strategy
Careermangoe provides career strategy, job search skills, mentoring & training, with exclusive programs for international students & migrants seeking to successfully launch their career in Australia. Careermangoe commissioned Sono Advertising to create a distinct brand that successfully differentiated it from competitors. The challenge was to create a vibrant brand that would appeal to a range of nationalities and backgrounds while reflecting the company’s experience and knowledge. Solution The key component of the Careermangoe brand strategy is to communicate a powerful brand message of trust, experience and achieving results. The Mark visually illustrates the individual journey taken through their cultural integration program. The colours reflect their diverse backgrounds whilst the transparency…
