• Advertising,  Branding,  Design,  Digital

    Butterfly Foundation Visual Identity

    Butterfly Foundation is a a leading national voice in supporting the needs of all people affected by eating disorders and negative body image – a person with the illness, their family and their friends. Butterfly highlights the realities of seeking treatment for recovery, and advocates for improved services from both government and independent sources. The Butterfly Foundation commissioned Sono Advertising to create a distinct Visual Identity (logo) for The Chrysalis Ball – a major event for Butterfly to raise awareness as well as funds. The brief called for the Logo to incorporate the existing Umbrella Brand Visual Identity. Solution The new Visual Identity focuses on the emergence of the butterfly…

  • Plastream Website Design
    Branding,  Design,  Digital

    Plastream Brand Design

    Plastream manufactures and distributes the next generation of turnkey pipe production machinery. A division of Rib Loc Australia and sister company of Caliber Pipelines, located in Adelaide Australia. Alex provided Creative Direction for the Plastream Brand Design including Visual Identity Design and Corporate Colour Direction. She was also Senior Art Director / Director of New Media for the Design and Development of the Plastream Website. The open brief called for the design of a new Visual Identity incorporating the use of the pipe. Solution Alex set about visualising a new look-and-feel for the Brand inspired by the abstract patterns within the pipeline and using bold colour differentiation. The final design…

  • Branding,  Design

    Modinetti Brand Identity

    Vintage vespa’s, antique venetian bikes, fixers, authentic Italian cuisine & espresso… welcome to Modinetti. Modinetti proudly proclaims coffee as king with great baristas, uncompromising standards and the best local produce. Freshly roasted coffee beans, thick creamy milk, an array of home style biscuits and sweets to match and an always eclectic mix of music covering all genres makes this little espresso bar a great place to catch up with friends and colleges. Modinetti commissioned Sono Advertising to collaborate the creation of an integrated and extensive brand identity that would imbue the espresso bar with a fresh take on the 60s vintage motorcycle racing era and pay homage to vintage venetian…

  • Advertising,  Branding,  Design,  Digital

    Careermangoe Brand Strategy

    Careermangoe provides career strategy, job search skills, mentoring & training, with exclusive programs for international students & migrants seeking to successfully launch their career in Australia. Careermangoe commissioned Sono Advertising to create a distinct brand that successfully differentiated it from competitors. The challenge was to create a vibrant brand that would appeal to a range of nationalities and backgrounds while reflecting the company’s experience and knowledge. Solution The key component of the Careermangoe brand strategy is to communicate a powerful brand message of trust, experience and achieving results. The Mark visually illustrates the individual journey taken through their cultural integration program. The colours reflect their diverse backgrounds whilst the transparency…

  • Rib Loc Logos
    Branding,  Design,  Digital

    Rib Loc Visual Identity

    Rib Loc Australia is the worldwide developer, manufacturer and marketer of innovative pipe products, pipe machinery and pipeline rehabilitation technologies. The brief called for the design of four new Visual Identities (logos), for each of the Rib Loc sub-brands: Expanda, Rotaloc, Ribline & Ribsteel. The Rib Loc sub-brand systems consist of a factory manufactured continuous plastic profile strip which is spirally wound into the deteriorated host pipe to form a lightweight liner of high stiffness. Solution Alex provided Creative Direction for the Visual Identity Design and was Senior Art Director / New Media Developer for the Rib Loc Australia website. Each Visual Identity served to easily identity each installation system.…